Opinion Pieces
Explore opinions and thoughts shared by members and industry veterans.
Has Sri Lanka’s Domestic Travel Market Reached Its Seminal Moment?
With the country’s international airports remaining closed for tourism, the Sri Lankan tourism industry can only pin its hopes on the domestic market, at least for the foreseeable future...
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Sri Lanka’s Wildlife Tourism Offering – Where Do We Stand?
Many of us in the tourism industry believe that this time of forced closure and respite due to COVID-19 would be in vain, if we have been unable to re-look at our core tourism...
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Wellness Tourism – What Do We Need to Know?
The COVID-19 pandemic has forced us to stop and evaluate our personal health, lifestyle and habits, and brought to the forefront the need to focus more on our overall wellbeing...
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How Does a Sustainability Focus Help Tourism?
Tourism sustainability is an important pillar for the Sri Lanka Tourism Alliance and it is clearly highlighted as such in the Alliance’s Resilience...
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Growing the Experience Economy: Why Must Sri Lanka Focus on its Experiential Travel Offering?
A look at key travel motivators and how tourism businesses and destinations can cater to them...
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