Alliance Updates
News and updates from the Sri Lanka Tourism Alliance.
OTAs vs. Direct Bookings: How Hotels Can Win the Battle and Boost Profitability
While OTAs have played a transformative role in boosting visibility and capturing guests from all corners of the world, they come with substantial fees that can eat into profit margins.
Conversely, direct bookings offer hotels the advantage of full revenue control, deeper customer engagement, and loyalty opportunities.
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Sri Lanka bags Gold – Wanderlust Awards
Sri Lanka named “Most Desirable Island in the World” by Wanderlust UK
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Sri Lanka ranked as one of the best safari destinations by The Times UK
The Times UK ranked Sri Lanka as one of the best safari destinations for travellers looking for a twin-centre escape combining a safari and a beach holiday.
With multiple National Parks to explore, Sri Lankan wildlife will not disappoint!
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The need for accuracy in Travel Advisories issued on Arugam Bay
In an open letter authored by Chair Malik J. Fernando, the Sri Lanka Tourism Alliance conveyed the need for accuracy in Travel Advisories issued on Arugam Bay. Read more here
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Pravesha – Sri Lanka Railway’s e-ticketing platform
Marking a new era in the Sri Lanka Railway department, a systematic e-ticketing website was launched in August 2024.
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