News and Updates

Read news, media releases and thought leadership articles from the Alliance, members and the industry. Stay informed with the latest updates on opportunities, issues and events that impact Sri Lanka’s tourism industry.

Opinion Pieces
Opinion Pieces Read More

Visitor Management and Overcrowding at Yala National Park
25th August, 2026 Opinion Pieces
Visitor Management and Overcrowding at Yala National Park

Yala is Sri Lanka’s best-known wildlife park. It is also its most crowded and worst managed one, and its reputation for this is now damaging Sri Lanka’s tourism brand internationally. Every few years a new committee studies the same problems, writes the same list of fixes, and then very little happens. DWC has not enforced […]

Read More

Sri Lanka Tourism Alliance launches “Love Sri Lanka, Always” – a tacticalcampaign focusing on positioning the island as a year-round destination
27th March, 2026 News and Updates
Sri Lanka Tourism Alliance launches “Love Sri Lanka, Always” – a tacticalcampaign focusing on positioning the island as a year-round destination

Colombo, Sri Lanka – The Sri Lanka Tourism Alliance today announces the launch of its new tactical campaign burst, “Love Sri Lanka, Always,” a bold and evocative initiative designed to showcase the island as a destination to discover and rediscover, no matter the season to select markets. Strategically, this campaign push seeks to reshape global […]

Read More