Read news, media releases and thought leadership articles from the Alliance, members and the industry. Stay informed with the latest updates on opportunities, issues and events that impact Sri Lanka’s tourism industry.
At the end of November 2025, Sri Lanka experienced a brief but intense cyclone that sadly resulted in localised loss of life and some landslides in a few districts. Thanks to swift national response and clear weather patterns that followed, all major visitor areas, airports, highways and tourism services have since returned to normal operations. […]
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Travel + Leisure has named Sri Lanka among its “50 Best Places to Travel in 2026,” listing the island as a destination for ‘Adventurous Travellers’. This international recognition spotlights the island’s diverse regional attractions and marks a significant moment for its recovering tourism sector. The magazine highlights growing interest in the northern region, particularly Jaffna, […]
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Frella International (Pvt) Ltd., a leading Sri Lankan wellness brand and four time Global Luxury Awards Continent Winner for Best Beauty Product in Asia (2022–2025), has partnered with The Pekoe Trail Organization (TPTO) to introduce a bespoke range of wellness and protection products designed especially for hikers on Sri Lanka’s world-renowned Pekoe Trail. Over the […]
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The Alliance is delighted to announce the launch of two new learning modules on the Agents Portal, designed to deepen knowledge and help showcase Sri Lanka’s most authentic travel experiences. Wildlife Expert Course Explore Sri Lanka’s spectacular wildlife and natural habitats through this immersive course. Learn about the island’s diverse national parks, unique ecosystems, and […]
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As Sri Lanka’s tourism industry continues its recovery and growth, understanding emerging global travel trends is essential for staying competitive. The Lemongrass Travel Trend Report 2026 reveals several shifts that potentially present exciting opportunities for Sri Lankan tourism professionals. The Decision Detox: Simplifying Travel for Overwhelmed Guests Modern travellers are exhausted from planning every detail […]
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