News and Updates
Read news, media releases and thought leadership articles from the Alliance, members and the industry. Stay informed with the latest updates on opportunities, issues and events that impact Sri Lanka’s tourism industry.
July Newsletter Update – Sustainability Issue
The Tourism Alliance, in collaboration with Catalyze, is dedicated to promoting sustainable tourism in Sri Lanka. As part of this initiative, the Alliance have developed an invaluable set of sustainability learning tools for the industry. With a range of toolkits covering 10 core sustainability principles and four video learning modules, businesses now have the opportunity […]
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“Fall In Love Again” The Destination Marketing Campaign reach it’s heights
The Sri Lanka Tourism Alliance (SLTA) launched its Destination Marketing campaign “Fall in Love Again” in October 2022. The campaign covered multiple platforms such as Facebook, Instagram, YouTube and Google Display advertisements. The campaign targeted key markets including India,Germany, Spain, UK, France and the US with the primary objective of promoting Sri Lanka as a […]
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Webinar on Tourism Demand for Sri Lanka & Re-opening of the Chinese Market
The Tourism Alliance held a webinar March 3 on Tourism Demand for Sri Lanka and impact of China's...
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Jetwing Hotels wins PATA Gold Award in Women Empowerment
Jetwing Hotels won the Gold Award for their innovative women empowerment and inclusive...
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Tourism Alliance campaign helps address traveller fears to visit Sri Lanka
The Sri Lanka Tourism Alliance "Fall in Love Again" destination marketing mini campaign that started in October has reported strong results in communicating...
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