News and Updates

Read news, media releases and thought leadership articles from the Alliance, members and the industry. Stay informed with the latest updates on opportunities, issues and events that impact Sri Lanka’s tourism industry.

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Sri Lanka Tourism Alliance launches “Love Sri Lanka, Always” – a tacticalcampaign focusing on positioning the island as a year-round destination

27th March, 2026 News and Updates
Sri Lanka Tourism Alliance launches “Love Sri Lanka, Always” – a tacticalcampaign focusing on positioning the island as a year-round destination

Colombo, Sri Lanka – The Sri Lanka Tourism Alliance today announces the launch of its new tacticalcampaign burst, “Love Sri Lanka, Always,” a bold and evocative initiative designed to showcase theisland as a destination to discover and rediscover, no matter the season to select markets. Strategically, this campaign push seeks to reshape global travel perceptions […]

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