The Next Wave: How AI Can Transform Sri Lanka’s Tourism Industry
Sri Lanka's tourism sector faces a quiet crisis that most businesses haven't noticed yet. While we focus on recovering visitor numbers...
Read MoreOpinion Pieces
Explore opinions and thoughts shared by members and industry veterans.
Tourism Spending in Sri Lanka: Are We Getting it Right?
Prior to the COVID-19 pandemic, tourism was identified as the third largest and fastest growing source of foreign currency...
Read MoreWhy Sri Lanka Fails to Attract Foreign Direct Investment in Tourism
Sri Lanka has extraordinary natural and cultural assets ranging from pristine beaches and lush tea country to rich biodiversity and heritage sites. Yet it continues to attract relatively little foreign direct investment (FDI) in tourism, especially when compared to regional peers such as Maldives, Thailand, and Vietnam. The core reason of this is simple: Sri […]
Read MoreBreaking the Silos: Why Inter-agency Cooperation Is the Key to Sri Lanka’s Tourism Future
It’s good to note recent initiatives to improve coordination between Tourism related agencies. An early focus should be on improving visitor experiences. The tourism industry is at a critical crossroads. While international arrivals are recovering and the island continues to attract global attention for its wildlife, heritage, and natural beauty, there is a growing risk […]
Read MoreBeyond Visa Waivers: Building Sri Lanka’s Global Tourism Brand
The visa waiver initiative should not serve as a smokescreen for the continued absence of a coherent international marketing campaign. Despite repeated proclamations, no meaningful effort has materialised—even though the necessary funds have long been available. This failure to properly position Sri Lanka is doing real harm. It contributes to suppressed room rates across all […]
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