Explore opinions and thoughts shared by members and industry veterans.
It’s good to note recent initiatives to improve coordination between Tourism related agencies. An early focus should be on improving visitor experiences. The tourism industry is at a critical crossroads. While international arrivals are recovering and the island continues to attract global attention for its wildlife, heritage, and natural beauty, there is a growing risk […]
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The visa waiver initiative should not serve as a smokescreen for the continued absence of a coherent international marketing campaign. Despite repeated proclamations, no meaningful effort has materialised—even though the necessary funds have long been available. This failure to properly position Sri Lanka is doing real harm. It contributes to suppressed room rates across all […]
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Sri Lanka is gaining recognition as one of South Asia’s most promising destinations for solo female travellers. From Condé Nast Traveller to leading travel influencers, the island is being celebrated for its natural beauty, hospitality, and relative safety. For the tourism industry, this presents a powerful opportunity, but also a responsibility. While the majority of […]
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For years, Sri Lanka’s tourism model has been framed around distinct “high” and “low” seasons, dictated largely by the island’s monsoonal patterns. The southwest coast thrives from December to April, while the east comes alive from May to September. This binary view, however, fails to reflect the island’s true potential. The reality? Sri Lanka offers […]
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Sri Lanka has become a global hotspot for whale watching, offering sightings of the blue whale, Bryde’s, sperm, and pilot whales just off its southern and eastern coasts. However, beneath the glossy ads and viral social media videos lies a troubling reality: swimming with whales is not only unethical—it’s illegal. In 2012, Sri Lanka banned […]
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