Monthly Archives: June 2026
Are You Invisible to the New Traveler? What Sri Lanka’s Tourism Industry Needs to Know
The way travellers discover Sri Lanka is changing – faster than most of us realise. For years, our industry has optimised for Google. We’ve invested in SEO, paid search, and beautiful websites designed to rank and convert. That foundation still matters. But a new layer is being built on top of it, and if we’re […]
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Sri Lanka’s Wilderness Economy: Why Nature-Based Tourism Is One Of Our Most Underutilised Assets
Sri Lanka is one of the most biodiverse islands on the planet. That is not marketing language, it is an ecological fact backed by species density data, endemism rates, and the sheer variety of habitats compressed into 65,610 square kilometres. Yet as an industry, we have only scratched the surface of what nature-based tourism can […]
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