Welcome to the
Sri Lanka Tourism
Alliance
Building a Resilient and Sustainable Tourism Industry for All

Driving Sri Lanka’s Tourism Growth

A Private Sector Initiative

The Sri Lanka Tourism Alliance is a coming together of stakeholders who have a passion to sustainably develop the tourism industry in Sri Lanka. In addition to its core functions of innovation, sustainability and collaboration, the Alliance is also focused on training and development initiatives, promoting industry employment opportunities and introducing data for better tourism development and promotion.

To date, the Alliance has created 6 projects and 17 actions to drive and deliver benefits that have a countrywide impact.

Key Alliance Projects

Responsible Tourism Love Sri Lanka Jobs Portal Key Alliance Projects View All

Join the Alliance
and Shape the Future of Tourism

3000+ Members
50+ Learning Opportunities
10+ Exclusive Membership Benefits

Become a member of the Sri Lanka Tourism Alliance and grow your tourism business in a sustainable way. The Alliance welcomes individuals or organisations based in Sri Lanka or overseas, including private and public sector businesses or associations connected to Sri Lanka Tourism.

Join the Alliance for Free

What’s New?

News and Updates

ChatGPT Enters the Search Engine Race
3rd December, 2024 ChatGPT Enters the Search Engine Race

Challenging Google with Real-Time Links and Enhanced Features, ChatGPT Enters the Search Engine Race

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OTAs vs. Direct Bookings: How Hotels Can Win the Battle and Boost Profitability
26th November, 2024 OTAs vs. Direct Bookings: How Hotels Can Win the Battle and Boost Profitability

While OTAs have played a transformative role in boosting visibility and capturing guests from all corners of the world, they come with substantial fees that can eat into profit margins.
Conversely, direct bookings offer hotels the advantage of full revenue control, deeper customer engagement, and loyalty opportunities.

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Redefining Luxury in 2025: A sneak peak into cutting edge travel trends
21st November, 2024 Redefining Luxury in 2025: A sneak peak into cutting edge travel trends

Virtuoso, a leading global network specializing in luxury and experiential travel, has partnered with Globetrender a travel trend forecasting agency to reveal new luxury travel trends that are bound to take 2025 by storm.

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Sri Lanka bags Gold – Wanderlust Awards
7th November, 2024 Sri Lanka bags Gold – Wanderlust Awards

Sri Lanka named “Most Desirable Island in the World” by Wanderlust UK

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Market Statistics

Market Statistics

Data & Insights

Stay up to date with our tourism and hospitality industry reports.

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Skills Centre

Skills Centre

Learn About Opportunities in the Tourism Industry

Level-Up Your Career
Take the Next Step

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