The Sri Lanka Tourism Alliance is a coming together of stakeholders who have a passion to sustainably develop the tourism industry in Sri Lanka. In addition to its core functions of innovation, sustainability and collaboration, the Alliance is also focused on training and development initiatives, promoting industry employment opportunities and introducing data for better tourism development and promotion.
To date, the Alliance has created 6 projects and 17 actions to drive and deliver benefits that have a countrywide impact.
Become a member of the Sri Lanka Tourism Alliance and grow your tourism business in a sustainable way. The Alliance welcomes individuals or organisations based in Sri Lanka or overseas, including private and public sector businesses or associations connected to Sri Lanka Tourism.
The Alliance is delighted to announce the launch of two new learning modules on the Agents Portal, designed to deepen knowledge and help showcase Sri Lanka’s most authentic travel experiences. Wildlife Expert Course Explore Sri Lanka’s spectacular wildlife and natural habitats through this immersive course. Learn about the island’s diverse national parks, unique ecosystems, and […]
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As Sri Lanka’s tourism industry continues its recovery and growth, understanding emerging global travel trends is essential for staying competitive. The Lemongrass Travel Trend Report 2026 reveals several shifts that potentially present exciting opportunities for Sri Lankan tourism professionals. The Decision Detox: Simplifying Travel for Overwhelmed Guests Modern travellers are exhausted from planning every detail […]
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Every morning during peak season, thousands of visitors converge on Sigiriya Rock Fortress, creating bottlenecks on the narrow staircases, eroding ancient pathways, and transforming a UNESCO World Heritage site into a crowded queue. Nearby Pidurangala Rock, once promoted as the “peaceful alternative,” now faces similar pressures. This concentration of visitors at two sites threatens the […]
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Sri Lanka's tourism sector faces a quiet crisis that most businesses haven't noticed yet. While we focus on recovering visitor numbers...
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Stay up to date with our tourism and hospitality industry reports.
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Destination marketing mini campaign that started in October has reported strong results in communicating the ground situation in Sri Lanka.
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Comparing and understanding the demand for Sri Lanka, for hotel brands and experience types.
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Explore the linkages and synergies between food, tourism and the creative industries
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Wellness tourism and its capacity for development in Sri Lanka
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Statistical review of available data and a possible online marketing roadmap
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