Welcome to the
Sri Lanka Tourism
Alliance
Building a Resilient and Sustainable Tourism Industry for All

Driving Sri Lanka’s Tourism Growth

A Private Sector Initiative

The Sri Lanka Tourism Alliance is a coming together of stakeholders who have a passion to sustainably develop the tourism industry in Sri Lanka. In addition to its core functions of innovation, sustainability and collaboration, the Alliance is also focused on training and development initiatives, promoting industry employment opportunities and introducing data for better tourism development and promotion.

To date, the Alliance has created 6 projects and 17 actions to drive and deliver benefits that have a countrywide impact.

Key Alliance Projects

Responsible Tourism Women in Tourism Scholarship Program Key Alliance Projects View All

Join the Alliance
and Shape the Future of Tourism

1,700+ Members
50+ Learning Opportunities
10+ Exclusive Membership Benefits

Become a member of the Sri Lanka Tourism Alliance and grow your tourism business in a sustainable way. The Alliance welcomes individuals or organisations based in Sri Lanka or overseas, including private and public sector businesses or associations connected to Sri Lanka Tourism.

Join the Alliance for Free

What’s New?

News and Updates

SLTA Launches Destination Marketing Campaign 2022
4th October, 2022 SLTA Launches Destination Marketing Campaign 2022

The Sri Lanka Tourism Alliance (SLTA) has launched a Destination Marketing campaign to drive winter bookings and increase the visibility of the country through a number of different mechanisms. This is a critical requirement as, despite the lifting of most advisories, the return to stability is not being communicated to consumers in key markets, who believe […]

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The State of Sri Lanka’s Tourism Industry – Insights from the SME Tourism Community
20th April, 2022 The State of Sri Lanka’s Tourism Industry – Insights from the SME Tourism Community

Sri Lanka’s Tourism industry is one of the country’s top 3 industries at present, making a significant contribution to the national economy...

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Tourism Career Inspo Videos
23rd February, 2022 Tourism Career Inspo Videos

Sri Lanka Tourism Alliance in collaboration with USAID YouLead and International Executive Service Corps...

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Vendors Required for Sri Lanka Tourism Alliance’s Tourism Resilience Project
17th February, 2022 Vendors Required for Sri Lanka Tourism Alliance’s Tourism Resilience Project

Sri Lanka Tourism Alliance is looking to launch a program that aims to place destination Sri Lanka top of mind...

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Market Statistics

Market Statistics

Data & Insights

Stay up to date with our tourism and hospitality industry reports.

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Skills Centre

Skills Centre

Learn About Opportunities in the Tourism Industry

Level-Up Your Career
Take the Next Step

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