Welcome to the
Sri Lanka Tourism
Alliance
Building a Resilient and Sustainable Tourism Industry for All

Driving Sri Lanka’s Tourism Growth

A Private Sector Initiative

The Sri Lanka Tourism Alliance is a coming together of stakeholders who have a passion to sustainably develop the tourism industry in Sri Lanka. In addition to its core functions of innovation, sustainability and collaboration, the Alliance is also focused on training and development initiatives, promoting industry employment opportunities and introducing data for better tourism development and promotion.

To date, the Alliance has created 6 projects and 17 actions to drive and deliver benefits that have a countrywide impact.

Key Alliance Projects

Responsible Tourism Women in Tourism Scholarship Program Key Alliance Projects View All

Join the Alliance
and Shape the Future of Tourism

2,200+ Members
50+ Learning Opportunities
10+ Exclusive Membership Benefits

Become a member of the Sri Lanka Tourism Alliance and grow your tourism business in a sustainable way. The Alliance welcomes individuals or organisations based in Sri Lanka or overseas, including private and public sector businesses or associations connected to Sri Lanka Tourism.

Join the Alliance for Free

What’s New?

News and Updates

July Newsletter Update – Sustainability Issue
12th July, 2023 July Newsletter Update – Sustainability Issue

The Tourism Alliance, in collaboration with Catalyze, is dedicated to promoting sustainable tourism in Sri Lanka. As part of this initiative, the Alliance have developed an invaluable set of sustainability learning tools for the industry. With a range of toolkits covering 10 core sustainability principles and four video learning modules, businesses now have the opportunity […]

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“Fall In Love Again” The Destination Marketing Campaign reach it’s heights
18th May, 2023 “Fall In Love Again” The Destination Marketing Campaign reach it’s heights

The Sri Lanka Tourism Alliance (SLTA) launched its Destination Marketing campaign “Fall in Love Again”  in October 2022. The campaign covered multiple platforms such as Facebook, Instagram, YouTube and Google Display advertisements. The campaign targeted key markets  including India,Germany, Spain, UK, France and the US with the primary objective of promoting Sri Lanka as a […]

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Webinar on Tourism Demand for Sri Lanka & Re-opening of the Chinese Market
8th March, 2023 Webinar on Tourism Demand for Sri Lanka & Re-opening of the Chinese Market

The Tourism Alliance held a webinar March 3 on Tourism Demand for Sri Lanka and impact of China's...

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Jetwing Hotels wins PATA Gold Award in Women Empowerment
27th January, 2023 Jetwing Hotels wins PATA Gold Award in Women Empowerment

Jetwing Hotels won the Gold Award for their innovative women empowerment and inclusive...

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Market Statistics

Market Statistics

Data & Insights

Stay up to date with our tourism and hospitality industry reports.

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Skills Centre

Skills Centre

Learn About Opportunities in the Tourism Industry

Level-Up Your Career
Take the Next Step

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