The Sri Lanka Tourism Alliance is a coming together of stakeholders who have a passion to sustainably develop the tourism industry in Sri Lanka. In addition to its core functions of innovation, sustainability and collaboration, the Alliance is also focused on training and development initiatives, promoting industry employment opportunities and introducing data for better tourism development and promotion.
To date, the Alliance has created 6 projects and 17 actions to drive and deliver benefits that have a countrywide impact.
Become a member of the Sri Lanka Tourism Alliance and grow your tourism business in a sustainable way. The Alliance welcomes individuals or organisations based in Sri Lanka or overseas, including private and public sector businesses or associations connected to Sri Lanka Tourism.
Jetwing Hotels won the Gold Award for their innovative women empowerment and inclusive...Read More
The Sri Lanka Tourism Alliance "Fall in Love Again" destination marketing mini campaign that started in October has reported strong results in communicating...Read More
By Vidhura Ralapanawe, Energy Analyst Excessive unjustified increases proposed, no change in CEB mentality – is reform process stalled? Export industries including tourism must be globally competitive and energy pricing should reflect this. The new tariff will crush tourism businesses as they try to work through lack of demand and escalating costs. It could also […]Read More
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Destination marketing mini campaign that started in October has reported strong results in communicating the ground situation in Sri Lanka.Download
Comparing and understanding the demand for Sri Lanka, for hotel brands and experience types.Read More
Explore the linkages and synergies between food, tourism and the creative industriesDownload
Wellness tourism and its capacity for development in Sri LankaDownload
Statistical review of available data and a possible online marketing roadmapDownload