Welcome to the
Sri Lanka Tourism
Alliance
Building a Resilient and Sustainable Tourism Industry for All

Driving Sri Lanka’s Tourism Growth

A Private Sector Initiative

The Sri Lanka Tourism Alliance is a coming together of stakeholders who have a passion to sustainably develop the tourism industry in Sri Lanka. In addition to its core functions of innovation, sustainability and collaboration, the Alliance is also focused on training and development initiatives, promoting industry employment opportunities and introducing data for better tourism development and promotion.

To date, the Alliance has created 6 projects and 17 actions to drive and deliver benefits that have a countrywide impact.

Key Alliance Projects

Responsible Tourism Love Sri Lanka Jobs Portal Key Alliance Projects View All

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and Shape the Future of Tourism

3000+ Members
50+ Learning Opportunities
10+ Exclusive Membership Benefits

Become a member of the Sri Lanka Tourism Alliance and grow your tourism business in a sustainable way. The Alliance welcomes individuals or organisations based in Sri Lanka or overseas, including private and public sector businesses or associations connected to Sri Lanka Tourism.

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What’s New?

News and Updates

The Best of The Pekoe Trail
8th May, 2025 The Best of The Pekoe Trail

Looking for a way to spend your Vesak long weekend? Escape the city and explore Sri Lanka’s hill country on foot with the Pekoe Trail. Whether you’re chasing views, activities, or a real physical challenge, here are carefully picked trail suggestions recommended to try this Vesak. For Breathtaking Views & Photography Stage 8: Norwood ⇌ […]

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Legal Win for Wilpattu National Park
8th May, 2025 Legal Win for Wilpattu National Park

After a prolonged 15-year legal process, Wilpattu National Park has received renewed protection following a ruling by the Supreme Court of Sri Lanka. The Environmental Foundation Limited (EFL), alongside key conservation partners, challenged the unauthorized opening of an illegal road that cut through the park. On May 7, 2025, the State formally committed to halting […]

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A Celebration of Light and Peace
8th May, 2025 A Celebration of Light and Peace

Vesak is one of the most revered Buddhist festivals celebrated across Asia, and in Sri Lanka, it takes on a unique, vibrant character. Falling on the full moon in May, Vesak commemorates the birth, enlightenment, and passing away of Gautama Buddha — all of which are believed to have occurred on the same day. In […]

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Sri Lanka Is Not Bali 2.0
30th April, 2025 Sri Lanka Is Not Bali 2.0

As Sri Lanka’s tourism sector emerges from a period of recovery and renewal, a new narrative is taking hold in international travel circles: “Sri Lanka is the next Bali.” The phrase is appearing in headlines, travel blogs, and influencer captions with increasing frequency. But while it may be intended as praise, it’s a comparison that […]

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Market Statistics

Market Statistics

Data & Insights

Stay up to date with our tourism and hospitality industry reports.

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Skills Centre

Skills Centre

Learn About Opportunities in the Tourism Industry

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