The Sri Lanka Tourism Alliance is a coming together of stakeholders who have a passion to sustainably develop the tourism industry in Sri Lanka. In addition to its core functions of innovation, sustainability and collaboration, the Alliance is also focused on training and development initiatives, promoting industry employment opportunities and introducing data for better tourism development and promotion.
To date, the Alliance has created 6 projects and 17 actions to drive and deliver benefits that have a countrywide impact.
Become a member of the Sri Lanka Tourism Alliance and grow your tourism business in a sustainable way. The Alliance welcomes individuals or organisations based in Sri Lanka or overseas, including private and public sector businesses or associations connected to Sri Lanka Tourism.
In today’s digital-first world, thriving in the tourism industry means more than just offering a great product — it means knowing how to present, market, and manage it online. Recognizing this need, the Sri Lanka Tourism Alliance is hosting a comprehensive suite of free E-Tourism courses, now available in English, Sinhala, and Tamil. This is […]
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A recent BBC article highlights a unique and immersive way to explore Sri Lanka: by renting tuk‑tuks. It explains how specialized rental services handle the logistics for tourists—arranging temporary local permits, lessons, insurance, and reliable vehicles—making it possible to navigate the country’s scenic cultural routes at an slower pace. This trend is gaining global attention, […]
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Empowering Sri Lanka’s Tourism Industry Through Skills Development Sri Lanka’s tourism industry is experiencing a strong resurgence, attracting a growing number of travelers drawn by its natural beauty, rich culture, and warm hospitality. However, to stay competitive in a region dominated by tourism giants like Thailand and the Maldives, Sri Lanka must invest more in […]
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Sri Lanka Tourism Alliance and Australia’s Market Development Facility collaborates to launch a women in tourism storytelling campaign Building on the momentum of a successful launch of findings from the women in tourism study, the Sri Lanka Tourism Alliance (SLTA) and Australia’s Market Development Facility (MDF), are collaborating to share inspiring stories of women as […]
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Destination marketing mini campaign that started in October has reported strong results in communicating the ground situation in Sri Lanka.
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Comparing and understanding the demand for Sri Lanka, for hotel brands and experience types.
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Explore the linkages and synergies between food, tourism and the creative industries
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Wellness tourism and its capacity for development in Sri Lanka
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Statistical review of available data and a possible online marketing roadmap
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