The Sri Lanka Tourism Alliance is a coming together of stakeholders who have a passion to sustainably develop the tourism industry in Sri Lanka. In addition to its core functions of innovation, sustainability and collaboration, the Alliance is also focused on training and development initiatives, promoting industry employment opportunities and introducing data for better tourism development and promotion.
To date, the Alliance has created 6 projects and 17 actions to drive and deliver benefits that have a countrywide impact.
Become a member of the Sri Lanka Tourism Alliance and grow your tourism business in a sustainable way. The Alliance welcomes individuals or organisations based in Sri Lanka or overseas, including private and public sector businesses or associations connected to Sri Lanka Tourism.
Looking for a way to spend your Vesak long weekend? Escape the city and explore Sri Lanka’s hill country on foot with the Pekoe Trail. Whether you’re chasing views, activities, or a real physical challenge, here are carefully picked trail suggestions recommended to try this Vesak. For Breathtaking Views & Photography Stage 8: Norwood ⇌ […]
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After a prolonged 15-year legal process, Wilpattu National Park has received renewed protection following a ruling by the Supreme Court of Sri Lanka. The Environmental Foundation Limited (EFL), alongside key conservation partners, challenged the unauthorized opening of an illegal road that cut through the park. On May 7, 2025, the State formally committed to halting […]
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Vesak is one of the most revered Buddhist festivals celebrated across Asia, and in Sri Lanka, it takes on a unique, vibrant character. Falling on the full moon in May, Vesak commemorates the birth, enlightenment, and passing away of Gautama Buddha — all of which are believed to have occurred on the same day. In […]
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As Sri Lanka’s tourism sector emerges from a period of recovery and renewal, a new narrative is taking hold in international travel circles: “Sri Lanka is the next Bali.” The phrase is appearing in headlines, travel blogs, and influencer captions with increasing frequency. But while it may be intended as praise, it’s a comparison that […]
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Destination marketing mini campaign that started in October has reported strong results in communicating the ground situation in Sri Lanka.
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Comparing and understanding the demand for Sri Lanka, for hotel brands and experience types.
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Explore the linkages and synergies between food, tourism and the creative industries
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Wellness tourism and its capacity for development in Sri Lanka
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Statistical review of available data and a possible online marketing roadmap
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