Welcome to the
Sri Lanka Tourism
Alliance
Building a Resilient and Sustainable Tourism Industry for All

Driving Sri Lanka’s Tourism Growth

A Private Sector Initiative

The Sri Lanka Tourism Alliance is a coming together of stakeholders who have a passion to sustainably develop the tourism industry in Sri Lanka. In addition to its core functions of innovation, sustainability and collaboration, the Alliance is also focused on training and development initiatives, promoting industry employment opportunities and introducing data for better tourism development and promotion.

To date, the Alliance has created 6 projects and 17 actions to drive and deliver benefits that have a countrywide impact.

Key Alliance Projects

Responsible Tourism Love Sri Lanka Jobs Portal Key Alliance Projects View All

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and Shape the Future of Tourism

3000+ Members
50+ Learning Opportunities
10+ Exclusive Membership Benefits

Become a member of the Sri Lanka Tourism Alliance and grow your tourism business in a sustainable way. The Alliance welcomes individuals or organisations based in Sri Lanka or overseas, including private and public sector businesses or associations connected to Sri Lanka Tourism.

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What’s New?

News and Updates

Two Week Itinerary in Sri Lanka
21st April, 2025 Two Week Itinerary in Sri Lanka

​The Telegraph’s latest two-week Sri Lanka itinerary offers a mix of cultural sites, scenic train rides, tea country experiences, wildlife safaris, and beach escapes. It highlights signature experiences like the Pekoe Trail, Sri Lanka’s first long distance hiking route through the island’s tea country, offering travelers a slower, immersive way to explore the central highlands. […]

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The High Stakes of Unchecked Tourism
21st April, 2025 The High Stakes of Unchecked Tourism

Tourism in Sri Lanka faces a paradox: it depends on natural resources while also threatening their sustainability due to rapid and unregulated development. In the wake of multiple crises since 2019, such as the Easter bombings, pandemic and economic crisis, tourism is expected to play a key role in the country’s economic recovery. However, for […]

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Sri Lanka’s Human-Elephant Conflict
27th March, 2025 Sri Lanka’s Human-Elephant Conflict

Sri Lankan elephants are the largest among Asian elephants. They hold significant symbolic cultural, and economic value and are major tourist attractions in Sri Lanka. Unfortunately, Sri Lanka’s elephants have been in the news recently, and it’s not for the right reasons. A train collided with a herd of elephants, killing six in February alone […]

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The Pekoe Trail: One of the World’s Greatest Places
17th March, 2025 The Pekoe Trail: One of the World’s Greatest Places

Sri Lanka’s first long-distance hiking trail: the Pekoe Trail was featured in TIME magazine’s ‘World’s Greatest Places’ list for 2025.  The trail was also featured in BBC as a ‘hike for everyone’. The trail, which runs for more than 300km through tea plantations, villages and forests, tells the story of Sri Lanka’s colonial tea history. […]

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Market Statistics

Market Statistics

Data & Insights

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Skills Centre

Skills Centre

Learn About Opportunities in the Tourism Industry

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