The Sri Lanka Tourism Alliance is a coming together of stakeholders who have a passion to sustainably develop the tourism industry in Sri Lanka. In addition to its core functions of innovation, sustainability and collaboration, the Alliance is also focused on training and development initiatives, promoting industry employment opportunities and introducing data for better tourism development and promotion.
To date, the Alliance has created 6 projects and 17 actions to drive and deliver benefits that have a countrywide impact.
Become a member of the Sri Lanka Tourism Alliance and grow your tourism business in a sustainable way. The Alliance welcomes individuals or organisations based in Sri Lanka or overseas, including private and public sector businesses or associations connected to Sri Lanka Tourism.
The Sri Lanka Tourism Alliance (SLTA) launched its Destination Marketing campaign “Fall in Love Again” in October 2022. The campaign covered multiple platforms such as Facebook, Instagram, YouTube and Google Display advertisements. The campaign targeted key markets including India,Germany, Spain, UK, France and the US with the primary objective of promoting Sri Lanka as a […]
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The Tourism Alliance held a webinar March 3 on Tourism Demand for Sri Lanka and impact of China's...
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Jetwing Hotels won the Gold Award for their innovative women empowerment and inclusive...
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The Sri Lanka Tourism Alliance "Fall in Love Again" destination marketing mini campaign that started in October has reported strong results in communicating...
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Destination marketing mini campaign that started in October has reported strong results in communicating the ground situation in Sri Lanka.
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Comparing and understanding the demand for Sri Lanka, for hotel brands and experience types.
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Explore the linkages and synergies between food, tourism and the creative industries
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Wellness tourism and its capacity for development in Sri Lanka
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Statistical review of available data and a possible online marketing roadmap
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