The Sri Lanka Tourism Alliance is a coming together of stakeholders who have a passion to sustainably develop the tourism industry in Sri Lanka. In addition to its core functions of innovation, sustainability and collaboration, the Alliance is also focused on training and development initiatives, promoting industry employment opportunities and introducing data for better tourism development and promotion.
To date, the Alliance has created 6 projects and 17 actions to drive and deliver benefits that have a countrywide impact.
Become a member of the Sri Lanka Tourism Alliance and grow your tourism business in a sustainable way. The Alliance welcomes individuals or organisations based in Sri Lanka or overseas, including private and public sector businesses or associations connected to Sri Lanka Tourism.
If you’re new to hiking, the Pekoe Trail in Sri Lanka offers the perfect introduction with several beginner-friendly stages. Whether you’re easing into the world of trekking or simply seeking a scenic, low-stress adventure, these trails promise beauty and balance without overwhelming intensity. Stage 1 is an excellent starting point, guiding you from Hanthana to […]
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Goyambokka Beach, situated near Tangalle on Sri Lanka’s southern coast, has been recognized as the 40th best beach globally by The World’s 50 Best Beaches . This accolade underscores its potential as a premier destination for Sri Lanka’s tourism sector. Characterized by its golden sands, swaying palm trees, and clear turquoise waters, Goyambokka offers a […]
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For years, Sri Lanka’s tourism model has been framed around distinct “high” and “low” seasons, dictated largely by the island’s monsoonal patterns. The southwest coast thrives from December to April, while the east comes alive from May to September. This binary view, however, fails to reflect the island’s true potential. The reality? Sri Lanka offers […]
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Sri Lanka has become a global hotspot for whale watching, offering sightings of the blue whale, Bryde’s, sperm, and pilot whales just off its southern and eastern coasts. However, beneath the glossy ads and viral social media videos lies a troubling reality: swimming with whales is not only unethical—it’s illegal. In 2012, Sri Lanka banned […]
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Destination marketing mini campaign that started in October has reported strong results in communicating the ground situation in Sri Lanka.
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Comparing and understanding the demand for Sri Lanka, for hotel brands and experience types.
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Explore the linkages and synergies between food, tourism and the creative industries
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Wellness tourism and its capacity for development in Sri Lanka
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Statistical review of available data and a possible online marketing roadmap
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