The Sri Lanka Tourism Alliance is a coming together of stakeholders who have a passion to sustainably develop the tourism industry in Sri Lanka. In addition to its core functions of innovation, sustainability and collaboration, the Alliance is also focused on training and development initiatives, promoting industry employment opportunities and introducing data for better tourism development and promotion.
To date, the Alliance has created 6 projects and 17 actions to drive and deliver benefits that have a countrywide impact.
Become a member of the Sri Lanka Tourism Alliance and grow your tourism business in a sustainable way. The Alliance welcomes individuals or organisations based in Sri Lanka or overseas, including private and public sector businesses or associations connected to Sri Lanka Tourism.
Sri Lanka is gaining recognition as one of South Asia’s most promising destinations for solo female travellers. From Condé Nast Traveller to leading travel influencers, the island is being celebrated for its natural beauty, hospitality, and relative safety. For the tourism industry, this presents a powerful opportunity, but also a responsibility. While the majority of […]
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In 2025, the global traveller is more intentional, curious, and value-driven than ever before. Travel is no longer about ticking off destinations. It’s about meaningful, mindful, and purpose-driven journeys. For Sri Lanka’s tourism industry, this shift brings both challenge and opportunity. Understanding these evolving trends is key to building future-ready experiences that align with emerging […]
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In today’s digital-first world, thriving in the tourism industry means more than just offering a great product — it means knowing how to present, market, and manage it online. Recognizing this need, the Sri Lanka Tourism Alliance is hosting a comprehensive suite of free E-Tourism courses, now available in English, Sinhala, and Tamil. This is […]
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A recent BBC article highlights a unique and immersive way to explore Sri Lanka: by renting tuk‑tuks. It explains how specialized rental services handle the logistics for tourists—arranging temporary local permits, lessons, insurance, and reliable vehicles—making it possible to navigate the country’s scenic cultural routes at an slower pace. This trend is gaining global attention, […]
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Destination marketing mini campaign that started in October has reported strong results in communicating the ground situation in Sri Lanka.
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Comparing and understanding the demand for Sri Lanka, for hotel brands and experience types.
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Explore the linkages and synergies between food, tourism and the creative industries
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Wellness tourism and its capacity for development in Sri Lanka
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Statistical review of available data and a possible online marketing roadmap
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