Welcome to the
Sri Lanka Tourism
Alliance
Building a Resilient and Sustainable Tourism Industry for All

Driving Sri Lanka’s Tourism Growth

A Private Sector Initiative

The Sri Lanka Tourism Alliance is a coming together of stakeholders who have a passion to sustainably develop the tourism industry in Sri Lanka. In addition to its core functions of innovation, sustainability and collaboration, the Alliance is also focused on training and development initiatives, promoting industry employment opportunities and introducing data for better tourism development and promotion.

To date, the Alliance has created 6 projects and 17 actions to drive and deliver benefits that have a countrywide impact.

Key Alliance Projects

Responsible Tourism Love Sri Lanka Jobs Portal Key Alliance Projects View All

Join the Alliance
and Shape the Future of Tourism

3000+ Members
50+ Learning Opportunities
10+ Exclusive Membership Benefits

Become a member of the Sri Lanka Tourism Alliance and grow your tourism business in a sustainable way. The Alliance welcomes individuals or organisations based in Sri Lanka or overseas, including private and public sector businesses or associations connected to Sri Lanka Tourism.

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What’s New?

News and Updates

Making Sri Lanka Safer for Solo Women Travellers
14th July, 2025 Making Sri Lanka Safer for Solo Women Travellers

Sri Lanka is gaining recognition as one of South Asia’s most promising destinations for solo female travellers. From Condé Nast Traveller to leading travel influencers, the island is being celebrated for its natural beauty, hospitality, and relative safety. For the tourism industry, this presents a powerful opportunity, but also a responsibility. While the majority of […]

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From Slow Travel to Sustainability: Trends Redefining Tourism
14th July, 2025 From Slow Travel to Sustainability: Trends Redefining Tourism

In 2025, the global traveller is more intentional, curious, and value-driven than ever before. Travel is no longer about ticking off destinations. It’s about meaningful, mindful, and purpose-driven journeys. For Sri Lanka’s tourism industry, this shift brings both challenge and opportunity. Understanding these evolving trends is key to building future-ready experiences that align with emerging […]

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Smart Tourism Starts with Digital Skills
3rd July, 2025 Smart Tourism Starts with Digital Skills

In today’s digital-first world, thriving in the tourism industry means more than just offering a great product — it means knowing how to present, market, and manage it online. Recognizing this need, the Sri Lanka Tourism Alliance is hosting a comprehensive suite of free E-Tourism courses, now available in English, Sinhala, and Tamil. This is […]

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The self-drive tuk-tuks transforming travel in Sri Lanka
26th June, 2025 The self-drive tuk-tuks transforming travel in Sri Lanka

A recent BBC article highlights a unique and immersive way to explore Sri Lanka: by renting  tuk‑tuks. It explains how specialized rental services handle the logistics for tourists—arranging temporary local permits, lessons, insurance, and reliable vehicles—making it possible to navigate the country’s scenic cultural routes at an slower pace. This trend is gaining global attention, […]

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Market Statistics

Market Statistics

Data & Insights

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Skills Centre

Skills Centre

Learn About Opportunities in the Tourism Industry

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