Welcome to the
Sri Lanka Tourism
Alliance
Building a Resilient and Sustainable Tourism Industry for All

Driving Sri Lanka’s Tourism Growth

A Private Sector Initiative

The Sri Lanka Tourism Alliance is a coming together of stakeholders who have a passion to sustainably develop the tourism industry in Sri Lanka. In addition to its core functions of innovation, sustainability and collaboration, the Alliance is also focused on training and development initiatives, promoting industry employment opportunities and introducing data for better tourism development and promotion.

To date, the Alliance has created 6 projects and 17 actions to drive and deliver benefits that have a countrywide impact.

Key Alliance Projects

Responsible Tourism Love Sri Lanka Jobs Portal Key Alliance Projects View All

Join the Alliance
and Shape the Future of Tourism

3000+ Members
50+ Learning Opportunities
10+ Exclusive Membership Benefits

Become a member of the Sri Lanka Tourism Alliance and grow your tourism business in a sustainable way. The Alliance welcomes individuals or organisations based in Sri Lanka or overseas, including private and public sector businesses or associations connected to Sri Lanka Tourism.

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What’s New?

News and Updates

Easy Hikes to Start Your Pekoe Trail Journey
10th June, 2025 Easy Hikes to Start Your Pekoe Trail Journey

If you’re new to hiking, the Pekoe Trail in Sri Lanka offers the perfect introduction with several beginner-friendly stages. Whether you’re easing into the world of trekking or simply seeking a scenic, low-stress adventure, these trails promise beauty and balance without overwhelming intensity. Stage 1 is an excellent starting point, guiding you from Hanthana to […]

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Tangalle: One of the World’s Best Beaches
26th May, 2025 Tangalle: One of the World’s Best Beaches

Goyambokka Beach, situated near Tangalle on Sri Lanka’s southern coast, has been recognized as the 40th best beach globally by The World’s 50 Best Beaches . This accolade underscores its potential as a premier destination for Sri Lanka’s tourism sector. Characterized by its golden sands, swaying palm trees, and clear turquoise waters, Goyambokka offers a […]

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Rethinking Seasonality
21st May, 2025 Rethinking Seasonality

For years, Sri Lanka’s tourism model has been framed around distinct “high” and “low” seasons, dictated largely by the island’s monsoonal patterns. The southwest coast thrives from December to April, while the east comes alive from May to September. This binary view, however, fails to reflect the island’s true potential. The reality? Sri Lanka offers […]

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Unethical Whale Tourism in Sri Lanka
19th May, 2025 Unethical Whale Tourism in Sri Lanka

Sri Lanka has become a global hotspot for whale watching, offering sightings of the blue whale, Bryde’s, sperm, and pilot whales just off its southern and eastern coasts. However, beneath the glossy ads and viral social media videos lies a troubling reality: swimming with whales is not only unethical—it’s illegal. In 2012, Sri Lanka banned […]

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Market Statistics

Market Statistics

Data & Insights

Stay up to date with our tourism and hospitality industry reports.

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Skills Centre

Skills Centre

Learn About Opportunities in the Tourism Industry

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