The Sri Lanka Tourism Alliance is a coming together of stakeholders who have a passion to sustainably develop the tourism industry in Sri Lanka. In addition to its core functions of innovation, sustainability and collaboration, the Alliance is also focused on training and development initiatives, promoting industry employment opportunities and introducing data for better tourism development and promotion.
To date, the Alliance has created 6 projects and 17 actions to drive and deliver benefits that have a countrywide impact.
Become a member of the Sri Lanka Tourism Alliance and grow your tourism business in a sustainable way. The Alliance welcomes individuals or organisations based in Sri Lanka or overseas, including private and public sector businesses or associations connected to Sri Lanka Tourism.
Click to Zoom At the end of November 2025, Sri Lanka experienced a brief but intense cyclone that sadly resulted in localised loss of life and some landslides in a few districts. Thanks to swift national response and clear weather patterns that followed, all major visitor areas, airports, highways and tourism services have since returned […]
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Travel + Leisure has named Sri Lanka among its “50 Best Places to Travel in 2026,” listing the island as a destination for ‘Adventurous Travellers’. This international recognition spotlights the island’s diverse regional attractions and marks a significant moment for its recovering tourism sector. The magazine highlights growing interest in the northern region, particularly Jaffna, […]
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Frella International (Pvt) Ltd., a leading Sri Lankan wellness brand and four time Global Luxury Awards Continent Winner for Best Beauty Product in Asia (2022–2025), has partnered with The Pekoe Trail Organization (TPTO) to introduce a bespoke range of wellness and protection products designed especially for hikers on Sri Lanka’s world-renowned Pekoe Trail. Over the […]
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The Alliance is delighted to announce the launch of two new learning modules on the Agents Portal, designed to deepen knowledge and help showcase Sri Lanka’s most authentic travel experiences. Wildlife Expert Course Explore Sri Lanka’s spectacular wildlife and natural habitats through this immersive course. Learn about the island’s diverse national parks, unique ecosystems, and […]
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Destination marketing mini campaign that started in October has reported strong results in communicating the ground situation in Sri Lanka.
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Comparing and understanding the demand for Sri Lanka, for hotel brands and experience types.
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Explore the linkages and synergies between food, tourism and the creative industries
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Wellness tourism and its capacity for development in Sri Lanka
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Statistical review of available data and a possible online marketing roadmap
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