Welcome to the
Sri Lanka Tourism
Alliance
Building a Resilient and Sustainable Tourism Industry for All

Driving Sri Lanka’s Tourism Growth

A Private Sector Initiative

The Sri Lanka Tourism Alliance is a coming together of stakeholders who have a passion to sustainably develop the tourism industry in Sri Lanka. In addition to its core functions of innovation, sustainability and collaboration, the Alliance is also focused on training and development initiatives, promoting industry employment opportunities and introducing data for better tourism development and promotion.

To date, the Alliance has created 6 projects and 17 actions to drive and deliver benefits that have a countrywide impact.

Key Alliance Projects

Responsible Tourism Women in Tourism Scholarship Program Key Alliance Projects View All

Join the Alliance
and Shape the Future of Tourism

1,700+ Members
50+ Learning Opportunities
10+ Exclusive Membership Benefits

Become a member of the Sri Lanka Tourism Alliance and grow your tourism business in a sustainable way. The Alliance welcomes individuals or organisations based in Sri Lanka or overseas, including private and public sector businesses or associations connected to Sri Lanka Tourism.

Join the Alliance for Free

What’s New?

News and Updates

Jetwing Hotels wins PATA Gold Award in Women Empowerment
27th January, 2023 Jetwing Hotels wins PATA Gold Award in Women Empowerment

Jetwing Hotels won the Gold Award for their innovative women empowerment and inclusive...

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Tourism Alliance campaign helps address traveller fears to visit Sri Lanka
16th January, 2023 Tourism Alliance campaign helps address traveller fears to visit Sri Lanka

The Sri Lanka Tourism Alliance "Fall in Love Again" destination marketing mini campaign that started in October has reported strong results in communicating...

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Tourism industry shocked by proposed electricity tariff hike
4th January, 2023 Tourism industry shocked by proposed electricity tariff hike

By Vidhura Ralapanawe, Energy Analyst Excessive unjustified increases proposed, no change in CEB mentality – is reform process stalled? Export industries including tourism must be globally competitive and energy pricing should reflect this. The new tariff will crush tourism businesses as they try to work through lack of demand and escalating costs. It could also […]

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Webinar on Tourist Demand for Sri Lanka
8th December, 2022 Webinar on Tourist Demand for Sri Lanka

Sri Lanka Tourism Alliance recently held an insightful webinar on "Tourist Demand for Sri Lanka"...

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Market Statistics

Market Statistics

Data & Insights

Stay up to date with our tourism and hospitality industry reports.

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Skills Centre

Skills Centre

Learn About Opportunities in the Tourism Industry

Level-Up Your Career
Take the Next Step

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