Data-Driven Tourism Marketing: Sri Lanka Demand Insights and Trends
As a majority of potential travellers research and review information online using search engines prior to travel, search terms and associated volume data can be used as a metric of destination demand. We have compiled the following report to compare and understand the demand for Sri Lanka, for hotel brands and experience types.
The key findings from this report have been used by the Tourism Alliance to launch a destination marketing campaign to help drive winter season bookings. The primary objective of the campaign is to reignite the desire to visit Sri Lanka by promoting positive messages about Sri Lanka’s readiness for tourist arrivals and highlighting the many reasons to visit.
This report was created by Antyra Hospitality, the Travel and Hospitality arm of Antyra Solutions, an integrated agency with offices in New York, Singapore and Colombo. It was produced at the request of the Sri Lanka Tourism Alliance.