The visa waiver initiative should not serve as a smokescreen for the continued absence of a coherent international marketing campaign. Despite repeated proclamations, no meaningful effort has materialised—even though the necessary funds have long been available. This failure to properly position Sri Lanka is doing real harm. It contributes to suppressed room rates across all […]
Read More
Sri Lanka is gaining recognition as one of South Asia’s most promising destinations for solo female travellers. From Condé Nast Traveller to leading travel influencers, the island is being celebrated for its natural beauty, hospitality, and relative safety. For the tourism industry, this presents a powerful opportunity, but also a responsibility. While the majority of […]
Read More
In 2025, the global traveller is more intentional, curious, and value-driven than ever before. Travel is no longer about ticking off destinations. It’s about meaningful, mindful, and purpose-driven journeys. For Sri Lanka’s tourism industry, this shift brings both challenge and opportunity. Understanding these evolving trends is key to building future-ready experiences that align with emerging […]
Read More
In today’s digital-first world, thriving in the tourism industry means more than just offering a great product — it means knowing how to present, market, and manage it online. Recognizing this need, the Sri Lanka Tourism Alliance is hosting a comprehensive suite of free E-Tourism courses, now available in English, Sinhala, and Tamil. This is […]
Read More
