Women in Tourism Storytelling Campaign

The Campaign

‘She Matters‘ shines a spotlight on the many career paths open to women in Sri Lanka’s tourism industry. Through real stories from women working across hospitality, the campaign challenges stereotypes and shows that tourism offers rewarding careers at every level.

A Collaborative Initiative

This campaign is led by the Sri Lanka Tourism Alliance, in partnership with Australia’s Market Development Facility (MDF), building on insights from the Women in Tourism study. Together, they celebrate women who are already shaping the industry and inspire others to follow.

Background

‘She Matters’ is rooted in joint research by the Tourism Alliance and MDF, which identified key barriers holding women back, from low awareness to social perceptions and skills gaps. Moving beyond research, this phase turns insight into action by opening doors and creating real opportunities for women in tourism.

She Matters: The Campaign

Interviews
Interviews Explore
Videos
Videos Explore
Photo Stories
Photo Stories Explore

Careers in Tourism

Housekeeping
Housekeeping Explore
Front Office
Front Office Explore
Food & Beverage
Food & Beverage Explore

Trainings in Tourism

Managing Human Resources in the Hospitality and Tourism Industry
Managing Human Resources in the Hospitality and Tourism Industry Explore
Introduction to Hospitality and Tourism Industry
Introduction to Hospitality and Tourism Industry Explore
Introduction to E- Marketing
Introduction to E- Marketing Explore

She Matters: Stories & Insights

Redefining Hospitality Through Women’s Empowerment
Redefining Hospitality Through Women’s Empowerment

Set amidst the tranquil landscapes of Kandalama, Amba Yaalu Kandalama has emerged as a pioneering concept in the country’s...

Explore
How AI is Transforming Tourism for Women
How AI is Transforming Tourism for Women

In the rapidly evolving global tourism landscape, innovation is no longer optional - it is essential. Among the most transformative...

Explore
Building an Inclusive Tourism Economy: Advancing Women’s Participation and Equitable Growth in Sri Lanka
Building an Inclusive Tourism Economy: Advancing Women’s Participation and Equitable Growth in Sri Lanka

Inclusivity is no longer a peripheral value in tourism – it is a strategic imperative. For Sri Lanka, emerging from economic and social crises...

Explore
Sri Lanka: A Safe Haven for Women Travelers and a Canvas for Empowerment
Sri Lanka: A Safe Haven for Women Travelers and a Canvas for Empowerment

Sri Lanka has quietly emerged as one of the world’s most welcoming and safest destinations for women travelling alone...

Explore
Empowering Women in Tourism: Unlocking Sri Lanka’s True Potential
Empowering Women in Tourism: Unlocking Sri Lanka’s True Potential

Tourism has long been a cornerstone of Sri Lanka’s economy, driving growth, employment, and global...

Explore

Feedback Survey

Looking for a career in tourism? Or want to share your thoughts?  We’d love to hear from you.

Take this 5 minute survey and share your feedback with us.