Smart Tourism Starts with Digital Skills
In today’s digital-first world, thriving in the tourism industry means more than just offering a great product — it means knowing how to present, market, and manage it online. Recognizing this need, the Sri Lanka Tourism Alliance is hosting a comprehensive suite of free E-Tourism courses, now available in English, Sinhala, and Tamil.
This is part of the E-Tourism learning by the Skills for Inclusive Growth (S4IG) initiative, funded by the Australian Government in partnership with the Sri Lankan State Ministry of Skills Development, Vocational Education, Research & Innovations.
These courses are tailored to empower tourism businesses, especially SMEs and individual operators with the digital knowledge and tools needed to stay competitive in a rapidly evolving global market. Whether you’re running a guesthouse, tour company, or local experience, these six transformative modules can help you level up your digital game:
- Introductory Course: Start with a broad view of how digital trends are reshaping tourism and why embracing technology is crucial for success.
- Content: Learn to create content that resonates—beautiful visuals, compelling stories, and clear messaging that bring your tourism experience to life.
- Marketing: Discover how to reach and attract the right audience through SEO, social media, and targeted digital campaigns.
- Distribution: Understand the various online distribution channels and how to make your services bookable and visible to global audiences.
- Operations: Use digital tools to streamline daily operations, improve efficiency, and enhance customer experience.
- Reputation: Master the art of managing reviews and building a strong, trustworthy online presence.
With accessible, multilingual learning and zero cost, there’s no better time to embrace the shift to digital.
Take your first step toward becoming a digitally savvy tourism professional and learn more about the e-tourism courses available on our site. Let’s build a smarter, stronger tourism industry together!
