News and Updates

Read news, media releases and thought leadership articles from the Alliance, members and the industry. Stay informed with the latest updates on opportunities, issues and events that impact Sri Lanka’s tourism industry.

Opinion Pieces
Opinion Pieces Read More

Sri Lanka Earns Spot on Travel + Leisure’s 50 Best Places for 2026

Sri Lanka Earns Spot on Travel + Leisure’s 50 Best Places for 2026

Travel + Leisure has named Sri Lanka among its “50 Best Places to Travel in 2026,” listing the island as a destination for ‘Adventurous Travellers’. This international recognition spotlights the island’s diverse regional attractions and marks a significant moment for its recovering tourism sector. The magazine highlights growing interest in the northern region, particularly Jaffna, […]

Read More

The Pekoe Trail Organization Announce Launch Of Wellness Products for Hikers

26th November, 2025 News and Updates
The Pekoe Trail Organization Announce Launch Of Wellness Products for Hikers

Frella International (Pvt) Ltd., a leading Sri Lankan wellness brand and four time Global Luxury Awards  Continent Winner for Best Beauty Product in Asia (2022–2025), has partnered with The Pekoe Trail  Organization (TPTO) to introduce a bespoke range of wellness and protection products designed  especially for hikers on Sri Lanka’s world-renowned Pekoe Trail. Over the […]

Read More