Read news, media releases and thought leadership articles from the Alliance, members and the industry. Stay informed with the latest updates on opportunities, issues and events that impact Sri Lanka’s tourism industry.
Frella International (Pvt) Ltd., a leading Sri Lankan wellness brand and four time Global Luxury Awards Continent Winner for Best Beauty Product in Asia (2022–2025), has partnered with The Pekoe Trail Organization (TPTO) to introduce a bespoke range of wellness and protection products designed especially for hikers on Sri Lanka’s world-renowned Pekoe Trail. Over the […]
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The Alliance is delighted to announce the launch of two new learning modules on the Agents Portal, designed to deepen knowledge and help showcase Sri Lanka’s most authentic travel experiences. Wildlife Expert Course Explore Sri Lanka’s spectacular wildlife and natural habitats through this immersive course. Learn about the island’s diverse national parks, unique ecosystems, and […]
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As Sri Lanka’s tourism industry continues its recovery and growth, understanding emerging global travel trends is essential for staying competitive. The Lemongrass Travel Trend Report 2026 reveals several shifts that potentially present exciting opportunities for Sri Lankan tourism professionals. The Decision Detox: Simplifying Travel for Overwhelmed Guests Modern travellers are exhausted from planning every detail […]
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Every morning during peak season, thousands of visitors converge on Sigiriya Rock Fortress, creating bottlenecks on the narrow staircases, eroding ancient pathways, and transforming a UNESCO World Heritage site into a crowded queue. Nearby Pidurangala Rock, once promoted as the “peaceful alternative,” now faces similar pressures. This concentration of visitors at two sites threatens the […]
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Sri Lanka's tourism sector faces a quiet crisis that most businesses haven't noticed yet. While we focus on recovering visitor numbers...
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