Read news, media releases and thought leadership articles from the Alliance, members and the industry. Stay informed with the latest updates on opportunities, issues and events that impact Sri Lanka’s tourism industry.
The U.S. Department of State has recently updated its travel advisory for Sri Lanka. There has been no change in the advisory level, which remains at Level 2, “Exercise Increased Caution.” Unfortunately, some media outlets have misrepresented the advisory by highlighting cautionary elements that have been in the advisory for several years and have not […]
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Once every twelve years, Sri Lanka’s Central Highlands transform into a carpet of violet, pink, and white flowers. This is the Nelu bloom, one of the most dramatic natural events in the plant world. Nelu belongs to the Strobilanthes genus, small shrubs that grow beneath forest canopies across Sri Lanka’s Wet Zone. The country is […]
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Sri Lanka has extraordinary natural and cultural assets ranging from pristine beaches and lush tea country to rich biodiversity and heritage sites. Yet it continues to attract relatively little foreign direct investment (FDI) in tourism, especially when compared to regional peers such as Maldives, Thailand, and Vietnam. The core reason of this is simple: Sri […]
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In 2012, Sri Lanka’s Red List declared the towering rainforest tree Doona ovalifolia, known locally as Pini-Beraliya as “extinct in the wild.” The only surviving specimen stood at the Royal Botanic Gardens in Peradeniya, a solitary reminder of a species thought lost forever. That changed in 2018. A Facebook post in a medicinal plant group […]
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Sri Lanka is being hailed as the next big safari destination in Travel + Leisure’s latest article. The story highlights its rich biodiversity, dramatic wildlife gatherings, and variety of national parks including many lesser-known places among travelers. Parks like Wilpattu, Minneriya, Gal Oya, and Kumana, which offer opportunities to see leopards, large herds of Asian […]
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