The Pekoe Trail Organization Announce Launch Of Wellness Products for Hikers

26th November, 2025 News and Updates

Frella International (Pvt) Ltd., a leading Sri Lankan wellness brand and four time Global Luxury Awards  Continent Winner for Best Beauty Product in Asia (2022–2025), has partnered with The Pekoe Trail  Organization (TPTO) to introduce a bespoke range of wellness and protection products designed  especially for hikers on Sri Lanka’s world-renowned Pekoe Trail.

Over the past decade, Frella has earned the trust of some of the world’s most respected luxury  hospitality brands. Its formulations are used across leading international hotel groups, including  Anantara, Four Seasons, and Six Senses, reflecting the brand’sreputation for premium quality, rigorous  safety standards, and globally benchmarked wellness innovation. This longstanding presence in luxury  wellness environments underscores Frella’s capability to deliver world class products now thoughtfully  tailored for hikers on The Pekoe Trail.

The Pekoe Trail, Sri Lanka’s first 300 km long distance walking trail has gained notable international  attention since its launch, earning multiple accolades and global features highlighting its contribution to  sustainable tourism, community empowerment, and the preservation of the island’s natural and cultural  landscapes. These recognitions underscore the trail’s growing status as a flagship Sri Lankan tourism  product.

A Wellness Collection Crafted for the Trail the Frella – TPTO range blends traditional Sri Lankan wellness  heritage with modern science.

Tailored for the needs of hikers, the collection includes: 

A plant-powered formula enriched with citronella, camphor, and eucalyptus—an essential for forested  sections of the trail.

A gentle yet effective blend of lemongrass, organic virgin coconut, eucalyptus, and citronella to keep  hikers protected.

A silky, lightweight aloe-based hydrator infused with pure Ceylon King Coconut Oil for deep moisture  and skin recovery.

A nourishing balm made with beeswax, coconut oil, and vitamin E to protect and restore lips exposed to  the elements.

A calming blend of lavender, frankincense, and clary sage to help hikers unwind and recover after long  days on the trail.

All developed naturally with certified ingredients with international formulation carrying ISO / USDA /  Peta Bunny & GMP standards ensuring the traveler gets a world class product for use during the hike.

Reinvesting in the Trail and Its Communities  

In keeping with TPTO’s non-profit mandate, proceeds from this product range will directly support the  continued development, maintenance, and community impact programs of The Pekoe Trail. Pramudith  Thenabadu, Executive Director, The Pekoe Trail Organization, commented: “This collaboration with  Frella brings together two distinctly Sri Lankan brands committed to wellness, nature, and community.  These products add real value to the hiking experience while allowing us to reinvest in the trail and uplift  the local communities who form its backbone.”

A Collaboration Rooted in Personal Connection  

The collaboration also carries personal meaning for Frella’s leadership. Sudath Horadagoda, Managing  Director and Founder of Frella International, shared: “I’m originally from Hali-Ela, and the Pekoe Trail  passes close to the estates I used to run around in as a child. To now support a trail that uplifts the very  communities I grew up with is deeply fulfilling. This partnership allows us to contribute to a product that  is not only iconic for Sri Lanka, but also meaningful to my own roots.”

Available through Trail Partners & Tourism Networks TPTO will work with accommodation providers  along the trail, tour operators, and Destination Management Companies selling Pekoe Trail itineraries to  promote and distribute the Frella range. This ensures local tourism businesses benefit while giving hikers  easy access to essential wellness products.

The collection will be available for purchase on The Pekoe Trail’s official online shop  (www.thepekoetrail.org ) , and will also be available through the Frella online store  (www.frellawellness.lk) , making it accessible to hikers and wellness enthusiasts across Sri Lanka.

This collaboration marks a meaningful step forward in enhancing the hiking experience on Sri Lanka’s  most celebrated long-distance trail while strengthening the connection between wellness, tourism, and  community impact.

By bringing together Frella’s award-winning formulations and TPTO’s commitment to sustainable  development, the partnership sets a new benchmark for responsible travel experiences in the region.  Both organizations look forward to deepening this collaboration and continuing to uplift the  communities, landscapes, and heritage that make The Pekoe Trail truly exceptional.