News and updates from the Sri Lanka Tourism Alliance.
Empowering Sri Lanka’s Tourism Industry Through Skills Development Sri Lanka’s tourism industry is experiencing a strong resurgence, attracting a growing number of travelers drawn by its natural beauty, rich culture, and warm hospitality. However, to stay competitive in a region dominated by tourism giants like Thailand and the Maldives, Sri Lanka must invest more in […]
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Sri Lanka Tourism Alliance and Australia’s Market Development Facility collaborates to launch a women in tourism storytelling campaign Building on the momentum of a successful launch of findings from the women in tourism study, the Sri Lanka Tourism Alliance (SLTA) and Australia’s Market Development Facility (MDF), are collaborating to share inspiring stories of women as […]
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Sri Lankan elephants are the largest among Asian elephants. They hold significant symbolic cultural, and economic value and are major tourist attractions in Sri Lanka. Unfortunately, Sri Lanka’s elephants have been in the news recently, and it’s not for the right reasons. A train collided with a herd of elephants, killing six in February alone […]
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Sri Lanka’s first long-distance hiking trail: the Pekoe Trail was featured in TIME magazine’s ‘World’s Greatest Places’ list for 2025. The trail was also featured in BBC as a ‘hike for everyone’. The trail, which runs for more than 300km through tea plantations, villages and forests, tells the story of Sri Lanka’s colonial tea history. […]
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Did you know? Less than 10% of tourism employees in Sri Lanka are women. March is Women’s history month and in honour and celebration of this, we would like to shine a spotlight on the state of women’s employment in the tourism industry based on findings from a recent study. About the study In 2024, […]
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