Read news, media releases and thought leadership articles from the Alliance, members and the industry. Stay informed with the latest updates on opportunities, issues and events that impact Sri Lanka’s tourism industry.
Sri Lanka has become a global hotspot for whale watching, offering sightings of the blue whale, Bryde’s, sperm, and pilot whales just off its southern and eastern coasts. However, beneath the glossy ads and viral social media videos lies a troubling reality: swimming with whales is not only unethical—it’s illegal. In 2012, Sri Lanka banned […]
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Looking for a way to spend your Vesak long weekend? Escape the city and explore Sri Lanka’s hill country on foot with the Pekoe Trail. Whether you’re chasing views, activities, or a real physical challenge, here are carefully picked trail suggestions recommended to try this Vesak. For Breathtaking Views & Photography Stage 8: Norwood ⇌ […]
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After a prolonged 15-year legal process, Wilpattu National Park has received renewed protection following a ruling by the Supreme Court of Sri Lanka. The Environmental Foundation Limited (EFL), alongside key conservation partners, challenged the unauthorized opening of an illegal road that cut through the park. On May 7, 2025, the State formally committed to halting […]
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Vesak is one of the most revered Buddhist festivals celebrated across Asia, and in Sri Lanka, it takes on a unique, vibrant character. Falling on the full moon in May, Vesak commemorates the birth, enlightenment, and passing away of Gautama Buddha — all of which are believed to have occurred on the same day. In […]
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As Sri Lanka’s tourism sector emerges from a period of recovery and renewal, a new narrative is taking hold in international travel circles: “Sri Lanka is the next Bali.” The phrase is appearing in headlines, travel blogs, and influencer captions with increasing frequency. But while it may be intended as praise, it’s a comparison that […]
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