Read news, media releases and thought leadership articles from the Alliance, members and the industry. Stay informed with the latest updates on opportunities, issues and events that impact Sri Lanka’s tourism industry.
Empowering Sri Lanka’s Tourism Industry Through Skills Development Sri Lanka’s tourism industry is experiencing a strong resurgence, attracting a growing number of travelers drawn by its natural beauty, rich culture, and warm hospitality. However, to stay competitive in a region dominated by tourism giants like Thailand and the Maldives, Sri Lanka must invest more in […]
Read More
Sri Lanka Tourism Alliance and Australia’s Market Development Facility collaborates to launch a women in tourism storytelling campaign Building on the momentum of a successful launch of findings from the women in tourism study, the Sri Lanka Tourism Alliance (SLTA) and Australia’s Market Development Facility (MDF), are collaborating to share inspiring stories of women as […]
Read More
If you’re new to hiking, the Pekoe Trail in Sri Lanka offers the perfect introduction with several beginner-friendly stages. Whether you’re easing into the world of trekking or simply seeking a scenic, low-stress adventure, these trails promise beauty and balance without overwhelming intensity. Stage 1 is an excellent starting point, guiding you from Hanthana to […]
Read More
Goyambokka Beach, situated near Tangalle on Sri Lanka’s southern coast, has been recognized as the 40th best beach globally by The World’s 50 Best Beaches . This accolade underscores its potential as a premier destination for Sri Lanka’s tourism sector. Characterized by its golden sands, swaying palm trees, and clear turquoise waters, Goyambokka offers a […]
Read More
For years, Sri Lanka’s tourism model has been framed around distinct “high” and “low” seasons, dictated largely by the island’s monsoonal patterns. The southwest coast thrives from December to April, while the east comes alive from May to September. This binary view, however, fails to reflect the island’s true potential. The reality? Sri Lanka offers […]
Read More
