How to Go Beyond Discounting to Attract Repeat Local Visitors
Key learnings and top tips to help you devise your own successful marketing and product strategies...
Read MoreOpinion Pieces
Explore opinions and thoughts shared by members and industry veterans.
What You Need to Know About Sri Lanka Tourism’s COVID-19 Safe & Secure Certification
Key insights that will help Sri Lankan tourism operators apply and prepare for COVID-19 Safe & Secure Certification...
Read MoreInterview with Alyna Haji Omar
Countries around the world spend millions of dollars every year to advertise their destinations to travellers. Australia’s marketing budget for 2018/19 was approximately USD 108 million, while Indonesia has earmarked...
Read MoreFostering Resilience and Sustainability
The Sri Lanka Tourism Alliance was recently invited to share insights at Biodiversity Sri Lanka’s ‘5th Annual Technical Sessions - Future in Tourism: Future in Nature’ forum to promote the development of the country’s tourism industry in a conscious, responsible and sustainable way...
Read MoreShining the Light on Sri Lanka’s Wellness Tourism Industry – A Chat with Trevor Reckerman
Sri Lanka’s Wellness Tourism sector has been given a boost in recent years, with Wellness Tourism being prioritised as a focus sector of the Export Development Board’s (EDB) National Export Strategy (NES)...
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