Sri Lanka Tourism Secures Second No Cost Partnership with CNN
The Sri Lanka Tourism Promotions Bureau (SLTPB) has secured its second no-cost partnership with media giant CNN. The destination campaign is scheduled to be carried out over a period of four weeks, under the ‘30 Seconds of Calm’ filler on CNN International TV. The campaign is set to be aired on the Asia Pacific and South Asia feed in 56 spots, of 30 second duration.The first no cost partnership was with British Broadcasting Corporation (BBC) and was launched in June.
Source: Daily Mirror