Sri Lanka Tourism Comes Together with International Influencers to Engage with Travellers Across the Globe in Showcasing Sri Lanka as a Safe to Travel Destination

14th October, 2020 News and Updates

Sri Lanka Tourism joins together with international travel bloggers in an effort to keep Sri Lanka as a top-of-mind destination to visit post the COVID 19 pandemic. The bloggers who were on assignment under the Travel Influencer Program will promote Sri Lanka as a must-visit destination via social media channels and attempt to eradicate any fears and hesitancy of travellers in selecting Sri Lanka as their choice of destination.

Sri Lanka Tourism Promotion Bureau has hosted over 150 Travel influencers and content creators to cover all the key inbound source markets. In the aim to stay hands-on, Sri Lanka Tourism kick-started an aggressive travel influencer campaign in February by inviting 27 high-powered international travel bloggers and content creators from seven key source countries including UK, Germany, Australia, Norway, Switzerland, Canada, and the USA. Since then these influencers have created over 540 posts on various travel blogs and popular social media platforms during the COVID 19 pandemic lockdown. Up to date, they have reached up to six million global audiences.

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