BBC to collaborate with Sri Lanka Tourism to Conduct Destination Marketing Campaign

7th July, 2020 News and Updates

Sri Lanka Tourism in its efforts to revive the tourism sector post the COVID-19 pandemic is collaborating with key international organisations and platforms to conduct a destination marketing campaign targeting new markets via social and digital media. BBC has extended its valuable support to Sri Lanka Tourism by entering in to a no cost partnership with Sri Lanka Tourism Promotion Bureau (SLTPB) to carry out an extensive advertising campaign targeting South Asia, Asia Pacific, Middle East, North America and Europe.