Australia’s MDF study reveals factors influencing women’s participation in tourism industry

A recent study conducted by Australia’s Market Development Facility (MDF) has shed light on the factors influencing women’s participation in Sri Lanka’s tourism industry, uncovering a range of challenges and opportunities.

The study findings revealed last week at an event titled ‘Women in Tourism: Advocate Engage Achieve’ hosted by the Sri Lanka Tourism Alliance (SLTA) in collaboration with the MDF, served as a platform for industry to engage in constructive dialogue in co-catering solutions to increase women’s participation in the sector.

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