The Experience Economy – How to Reset Sri Lanka Sustainably and Drive Visitor Spend for all Sectors of the Industry

The fourth edition of the Sri Lanka Tourism Alliance Resilience Webinar Series was held on June 12th 2020 at 10.30 am (SL Time) on the topic “The Experience Economy – how to reset Sri Lanka sustainably and drive visitor spend for all sectors of the industry”.  

The webinar provided great insights on how tourism businesses can transform innovative ideas into unique products that the post Covid-19 traveller seeks. 

Panelists included: 

Andrew Fairley, Former Deputy Chair, Tourism Australia. Andrew has a distinguished association with eco-tourism, conservation, parks and resort management over many years, together with significant international tourism experience. In addition to his past role with Tourism Australia, Andrew was previously Chair of Parks Victoria and Zoos Victoria. 

Oliver Martin, Partner, Twenty31 Consulting Inc. Oliver is a destination development specialist with over 18 years of international experience. He is an expert in the design of quantitative research to identify innovations in destination and brand strategy. Oliver has worked with over 50 tourism boards around the world to develop sustainable growth plans and measure impact.

Dilsiri Welikala, Business Owner, Kitesurfing Lanka. Dilsiri is passionate about the subject of Sustainable Tourism and how it can be used as a tool to transform society for the better.

The introduction was by Co Chair Sri Lanka Tourism Alliance, Malik J Fernando, and the session was moderated by Global Tourism Expert Katherine Droga, Founder Droga & Co, and Advisor to the Alliance.

Further reading – Growing the Experience Economy: Why Must Sri Lanka Focus on its Experiential Travel Offering?

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