Online Courses for Digital Marketing from Google
Google has a range of free online learning courses designed to help small businesses and entrepreneurs better equip themselves for the modern marketplace. Choose from individual models or entire end-to-end courses on topics such as the fundamentals of digital marketing, promoting a business online with advertising or understanding customers’ online behaviour.
Listed below are some of the recommended courses for tourism SMEs.
Fundamentals of Digital Marketing
Master the basics of digital marketing with an Interactive Advertising Bureau-accredited course.
Course Details – 26 Modules, 40 Hours, Beginner Level
Get a Business Online
Find out how to build a digital presence, use e-commerce, get noticed by customers and stay safe from hackers.
Course Details – 7 Modules, 3 Hours, Beginner Level
Promote a Business with Online Advertising
Learn how to create successful advertising and marketing strategies to promote your business online.
Course Details – 5 Modules, 3 Hours, beginner Level
Promote a Business with Content
Learn how to use tools like social media, video and content marketing to help your business get noticed by customers online.
Course Details – 4 Modules, 3 Hours, Beginner Level
Understand Customers Needs and Online Behaviours
Learn basic web analytic skills and measure how your online marketing is working, while better understanding the needs and behaviours of your customers.
Course Details – 3 Modules, 1 Hour, Beginner Level
Source: Google Digital Garage