Innovative ways to increase Tourism Revenue for Sri Lanka
The number of tourist arrivals in 2020 will be half to one third compared to 2018 numbers according to a predictive analysis done by the Viyathmaga Institute of Policy Innovation. Given this scenario Sri Lanka tourism needs to look at ways of generating more income with fewer foreign visitors by pre-selling high demand attractions such as Sigiriya, reselling high demand attractions by offering multiple experiences for the same location, designing customer journey to end-sell, integrating technology into the experience and hosting festivals to attract more visitors to the destination
Source: Daily FT
