“Fall In Love Again” The Destination Marketing Campaign reach it’s heights
The Sri Lanka Tourism Alliance (SLTA) launched its Destination Marketing campaign “Fall in Love Again” in October 2022. The campaign covered multiple platforms such as Facebook, Instagram, YouTube and Google Display advertisements.
The campaign targeted key markets including India,Germany, Spain, UK, France and the US with the primary objective of promoting Sri Lanka as a safe and secure destination for travelers. With a strong focus on communicating the stability of Sri Lanka to the world, the campaign aimed to dispel any misconceptions surrounding the country’s safety and security.
The data to 10th April 2023 shows a staggering 31,408,795 impressions amongst UK, Europe and US travellers, translating to a 63.32% surge in campaign traffic, with an impressive 315,108 page views