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E-Marketing - Chapters

Introduction to E-Marketing
What is e-Marketing?

Owned media: websites

Owned media: websites
Introduction to websites
Glossary of terms
Why do I need a website?
Planning a website
Domains and websites
How to choose a domain name
Types of web hosting
Build a website with WordPress
Build a website using a Sitebuilder

Owned media: Social channels

Owned media: Social channels
Why use social media?
How to use social media
Facebook
Instagram
Pinterest
YouTube

Owned media: Google My Business

Owned media: Google My Business
About Google My Business
Sign up and verify your business
Optimize your presence online

Earned media

Earned media
Digital word-of-mouth

Paid media

Paid media
Advertising with PPC

Monitoring and evaluation

Monitoring and evaluation
Google Analytics
Facebook Insights

Assignments

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E-Marketing

Build a website using a Sitebuilder

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