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E-Content- Chapters

Introduction to E-Content
What is E-Content?

Target markets

Target markets
What kind of traveller are you?
Overview of target marketing
Understanding differentiation
Traveller typologies

Introduction to branding theory

Introduction to branding theory
What is a brand?
Developing a brand strategy
Brand essence and personality

Practical brand development

Practical brand development
Name and taglinew
Logos
Photography and visual assets

Assignments

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E-Content

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