She Matters: Women in Tourism Storytelling Campaign

Why 10% Female Participation in the Industry is Not Enough

Why is participation so low, what barriers hold women back, and how does this affect service quality, labour shortages, guest experience, and long-term growth?

Listen to Malik J Fernando, Chairman of Sri Lanka Tourism Alliance and Chairman of Resplendent Ceylon, speak to Dhananath Fernando of Advocata Institute in the first podcast of a three-part series on women in tourism.

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